…Perceived Benefits and Barriers to Urban Integrated Pest Management
This article from the journal of extension might be of interest as you search for evidence to support your program proposals…. it notes:
“These results suggested that one useful social market strategy would target homeowners with information on IPM practices and promote it as a sensible step in safety and caring for the quality of surrounding lakes. ”
and check out their public education website highlighting that sometime to quite perfect is just right…
“The focus of the site is to present the idea of IPM in an amusing manner in order to catch people’s interest and to provide them with a way to search out the many sources of information about environmentally friendly lawn care. Each quick card has a picture and phrase such as: “Mom, the Joneses have some dandelions,” “Relax! It’s just a dandelion,” and “I need a dandelion to make my wish.” The back of each quick card works to associate the phrase IPM with “healthy lawn” and other words such as “safe,” diverse,” and “natural.”
“Project results also suggest that two useful future outreach efforts might be 1) the development of “rainy day” and modular IPM trainings for part-time landscape laborers; and 2) research into the potential of a “green label” program that might provide landscapers who use IPM with market recognition for their expertise and efforts, and continue to improve the success of motivated landscapers who would like to use IPM and would do so with more support from their customers. “
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