Better mental health, nutrition or fitness is the primary reason households garden
From the 2007 Late Spring Gardening Trends Research Report .
The Garden Writers Association Foundation is pleased to announce the release of the 2007 Late Spring Gardening Trends Research Report with some very interesting insights on this year’s consumer gardening attitudes and expectations for the current spring months:
1. Better mental health, nutrition or fitness is the primary reason 31% of households garden.
2. The two leading additions households plan to make to their garden this spring are more perennials (38%) and more vegetables (34%). Adding more annuals is favored by 31% of households.
3. The number of consumers planning to increase their lawn area dropped from 16% in 2006 to 9% in 2007 while the number planning to decrease their lawn area rose slightly from 9% in 2006 to 10% in 2007.
4. More households plan to use weed control this spring (39% in 2006 vs. 47% in 2007) while plans for insect control remains the same at one of every four households (24%).
5. The most significant change in spring garden preparation is the increase in consumer plans to “Fertilize Only” which rose from 19% in 2006 to 31% in 2007.
6. This spring and summer, one in four households plan to prepare their garden area with store-bought soil mixes (27%).
For more details, get your copy of the 2007 Late Spring Gardening Trends Research Report today. It is now available online FREE TO ALL GWA MEMBERS. Simply visit the Garden Writers Association website at www.gardenwriters.org and select the Gardening Trends Research tab. For further information, contact the GWA at 703.257.1032 or info@gardenwriters.org.
Lori Bushway | Grant writing fuel, Resources